0808 100 9596



Partnership Building, Hamilton Street, Birkenhead, CH41 5AA


Our office is open Monday to Friday, 9am – 5pm



Magenta Living

Who We Are

Magenta Living is the largest registered housing provider in Wirral and a not-for-profit organisation, owning and managing just under 13,000 properties. Employing around 600 staff, we are a significant local employer demonstrated by Investors in People Gold standard and retaining our Customer Service Excellence certificate.  

Our Vision

Vibrant … homes, lives, neighbourhoods


Our Strategic Objectives


Our Values

Our Corporate Plan 2018-2024

Magenta Living`s Corporate Plan 2018-24 sets our strategic direction and priorities by outlining the organisation`s Vision, Values and Strategic Objectives, known as our VIBE.

Download a PDF:  Corporate Plan 2018-23.pdf [pdf] 6MB

Our Annual Plan 2022-2023

For each year of the Corporate Plan, an Annual Plan is agreed reviewing progress towards the longer-term priorities. The Annual Plan is supported and underpinned with performance information which Board monitor to measure progress towards the achievement of our Vision.