Prevention Starts In Primary School.
Free, age-appropriate knife crime prevention resources for primary schools across England and Wales. No fear. No shock tactics. Just safe, creative ways to help children think about safety, choices and looking after one another — before things ever reach crisis point.
By Secondary School, It’s a Harder Conversation.
By the time a young person is already close to risk, the conversation is much harder. That’s why our primary work starts early — helping children understand personal safety, peer pressure, healthy choices and the value of looking after one another, long before things reach crisis point.
Knife crime is a difficult subject, especially for younger children. So nothing we provide for primary schools is designed to frighten. Every resource is built to start gentle but important conversations — in class, in assembly, and at home.
Everything Is Provided. Everything Is Free.
Our primary school support is funded entirely by our business partners, so your school never pays a penny — regardless of budget or postcode. KCM manages all printing and delivery.
The Colouring Competition
Our flagship primary activity — “The Anti Knife Crime Mob” school colouring competition, open to all primary children. A positive, familiar activity that introduces safety awareness without alarming younger pupils.
Primary Activity Pack
Age-appropriate classroom activities that help teachers introduce personal safety, looking after one another, and making good choices — with no specialist training and nothing to prepare from scratch.
View the Primary Pack →Awareness Materials
Printed and digital awareness materials for the school environment, plus guidance that supports safeguarding-led discussion with pupils, staff, parents and carers.
A Colouring Competition With a Serious Purpose.
A colouring competition is simple, familiar and accessible for primary-age children. It gives every pupil a way to take part creatively — even those who may not feel confident speaking about a serious subject in a group. And because the page travels home, it opens up conversations with parents and carers too.
How It Works
- Open to all primary children — crayons, pencils, pens or paint.
- Every entry is the child’s own work — name, age and school on the page.
- Judged on creativity and colouring skill — every child can compete.
- Winners notified through the school — via your school contact details.
- Sponsored by local businesses — co-branded pages, zero cost to schools.
Real Prizes. Real Benefit.
An Art Kit
Winning pupils receive a special art kit prize — recognising their creativity and rewarding them for taking part in something that matters.
An Emergency Bleed Kit
Winning schools receive a KCM emergency bleed kit — a genuine health and safety asset that could support pupils, staff, visitors or the local community in a serious bleeding emergency.
Three Simple Steps for Your School.
Get in Touch
Email info@kcmatters.org or use our contact form. Tell us your school name, location and roughly how many pupils you’d like to involve. We respond within one working day.
Receive Your Resources
We print and deliver the colouring competition pages and supporting materials to your school, completely free. KCM manages everything — there’s nothing for your staff to organise.
Run It Your Way
Use it in class, form time, assembly or as a take-home activity. Return the entries to us — we judge them and notify winners through your school contact details.
What Teachers Tell Us.
“I wanted to thank you for the Knife Crime booklet and resources. I find these materials to be of praiseworthy quality and relevance. Moving forward, I intend to incorporate these into our curriculum as they contribute meaningfully to our efforts in addressing knife crime.”
What Schools Usually Ask.
Is it really free?
Yes — completely. Every primary resource is funded by our business partners, including printing and delivery. There is no cost to your school, ever, and no catch.
Is it age-appropriate?
Yes. Nothing in our primary resources is graphic or frightening. The message is delivered through positive, creative activities focused on safety, choices and looking after one another.
Do staff need any training?
No. Everything is ready-made and designed to be used by any teacher, without specialist training, extra budget or preparation time.
Does it fit the curriculum?
The activities support PSHE, assemblies, form time and safeguarding-led discussion, and can travel home to involve parents and carers in the conversation.
Which schools can apply?
Any primary school in England and Wales can get in touch. Children can take part regardless of school budget or postcode — that’s the whole point.
What about older pupils?
We also provide a structured KS3 & KS4 workshop book and high-impact awareness resources for secondary schools. Ask us when you get in touch.
Get Your School Involved.
Whether you’d like the colouring competition, the primary pack, or just want to ask a question — we’d love to hear from you. Everything is free, and we respond within one working day.
info@kcmatters.org