Our mission is to reach every child in the country with our message before it’s too late, before more young lives are lost or drawn into this cycle of violence and fear.

It’s no secret that knife crime, allied to gang culture, presents a huge threat to our children, our schools, and our communities.

‘Knife Crime Matters’ has a straightforward goal: to educate and warn children about the dangers of gang culture and knife crime through early intervention and education.

Empowering Southport's Youth: Combatting Knife Crime and Gang Culture with Your Support

Over 10,000 children and young adults throughout Southport, Birkdale, Ainsdale and surrounding areas, aged 11-18yrs will benefit from “Warnings of the Dangers of Knife Crime & Gang Culture” through our freely available resources that are supported by your sponsorship.

We are working in collaboration with Merseyside Police & the Police Crime Commissioners Office, Merseyside Youth Justice Service, and other multi agencies that share our common goals and objectives.

Here's how you can help.

Show your support by advertising

Supporting the "Knife Crime Matters Sefton" initiative is crucial in addressing the ongoing issue of knife violence in our community. By advertising in our publication, you can help raise awareness and educate others about the dangers and impacts of knife crime. Your advertisement will not only promote your business but also show your commitment to a safer Sefton.

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Show your support by donating

Making a donation to our cause directly supports our efforts in the development and provision of educational resources for those affected by knife crime. Every contribution, no matter how small, makes a significant difference in our fight to reduce knife violence and create a safer environment for everyone. Together, we can make Sefton a safer place.

Donate Now

All lesson plans have been adapted so they can be delivered both inside and outside of the current PSHE curriculum. This means that they can be delivered by coaches, leaders, and ambassadors at non-curricular venues such as Sports Clubs, Youth Football Teams, Youth Centres, Scout Groups and many more.

Please click below for visuals and sample resources.

View the Sefton Publication

View Here

View the Sefton Poster

View Here

Download Sample Resources

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Advertising Costs

* Full specification, margin guides and bleeds will be emailed independently.   ** There is a maximum of 3 logos on the front cover – these are applied on a first come basis.

Poster Logo

  • Variable Size

Quarter Page

  • (W)67mm x (H)98mm*

Half Page

  • (W)138mm x (H)98mm*
  • Includes Basic Sponsorship on the KCM Website for 1 year

Full Page

  • (W)138mm x (H)200mm*
  • Includes Premium Sponsorship on the KCM Website for 1 year

Double Page

  • (W)296mm x (H)210mm**
  • Includes Logo on Front Cover
  • Includes Premium Sponsorship on the KCM Website for 1 year

I wanted to thank you for the Knife Crime booklet and resources. Upon careful evaluation, I find these materials to be of praiseworthy quality and relevance. Moving forward, I intend to incorporate these resources into our curriculum, as they align well with our educational objectives and contribute meaningfully to our efforts in addressing and educating students about the issue of knife crime.

Alexandra Soares Silva Teacher & Thrive Licensed Practitioner - Churchward School

Andy and his team were great in ensuring resources were tailored to the organisation and provided a clear narrative on the progress throughout the production process. I'm sure many other organisations will benefit from the team’s services.”

Andy Tye Senior Development Manager - Swindon Town FC Community Foundation