Harvey’s Hub. Harvey’s City.
Harvey Willgoose was fifteen when he was fatally stabbed in Sheffield. He loved Tramlines. This summer his memorial advert plays on the screens beside the main stage, and the businesses who sponsor it will fund The Harvey Willgoose Hub CIC to put prevention into every high school in his city.
Visit the Hub at harveywillgoosehub.co.uk
The Harvey Willgoose Hub CIC. Built From the Worst Day of a Mother’s Life.
Sheffield did not need convincing about knife crime. It lost Harvey. What the city needed was somewhere to put that grief to work, and Caroline Willgoose built it.
A Community Interest Company in Harvey’s Name.
Harvey Willgoose was fifteen years old. He was a Sheffield boy who loved his city, his family and the festival on his doorstep. In 2025 he was fatally stabbed.
His mother, Caroline, could have withdrawn. Instead she founded The Harvey Willgoose Hub CIC so that other Sheffield families would never stand where she stood. The Hub exists to reach young people before harm is done, and to put prevention where it is needed most: inside the school gates.
Every position on the Tramlines advert funds the Hub directly. This is not a campaign donation. It is a mother’s work, paid for by the businesses of the city that raised her son.
The Hub delivers this programme in partnership with Knife Crime Matters, the prevention campaign that supplies and manages the bleed kits, detection wands, education series and awareness video that reach each school.
Harvey Returns to the Festival He Loved.
Tramlines has given The Harvey Willgoose Hub space on the screens beside the Sarah Nulty Main Stage, across all three days of the 2026 festival at Hillsborough Park. The advert carries Harvey’s photograph, his mother’s words, and a scannable link to the work being carried out in his name. Every element has been approved by Caroline Willgoose, Harvey’s mother.
Sponsor logos sit in a dedicated band along the foot of the artwork, carried through every play of the loop, on every day of the festival. Eight positions only. Then the artwork locks.
The advert runs throughout each day alongside festival messaging, with a second variation playing in the evening loop through the headline sets, when the field is at its fullest.
Eight businesses. One advert. And The Harvey Willgoose Hub placing the full prevention package into every single high school in Sheffield, in Harvey’s name. Not a pilot. Not a handful. The whole city.
Harvey was a Sheffield boy. This is Sheffield’s answer. Every school in the city he lived in, equipped to prevent what happened to him.
Most sponsorship buys you a logo somewhere and a line in a report. This puts life-saving equipment in the corridor, a detection wand at the gate, and five lessons in front of every pupil in Sheffield.
It is delivered in the name of a fifteen year old who should still be here, and it is funded by eight businesses who decided that a memorial on a screen was not enough on its own.
One of those eight positions is still open.
Emergency Bleed Kit
Life-saving trauma equipment on site, ready for the minutes that matter most.
Knife Detection Wand
A practical, immediate deterrent, without the cost of fixed gate systems.
Five-Part Education Series
Five pupil workbooks, each paired with a fully scripted teacher guidebook.
High Impact Awareness Video
Built for assemblies and PSHE. Honest, direct, and impossible to ignore.
One Position. £795.
Nothing is spent on the advert itself. The screen time has been given by the festival. Every pound goes to The Harvey Willgoose Hub CIC and the prevention resources it places in Sheffield’s high schools.
Eight positions, allocated in the order they are confirmed. Once the artwork goes to the festival for sign off on Friday 17th July, the sponsor band cannot be reopened.
- Your Logo on the Memorial Advert Carried on the sponsor band for all three days of Tramlines 2026, in both the daytime and evening loops.
- Named Association With The Harvey Willgoose Hub Your logo carried alongside the Hub, and its delivery partner Knife Crime Matters.
- Evidence for Social Value Scoring A dated, documented community investment with a named beneficiary, suitable for tender and procurement submissions.
- A Sponsor Certificate and Artwork Proof Yours to use across your own website, LinkedIn and press.
- Direct Funding for The Harvey Willgoose Hub The running of the Hub, and the prevention resources it places into Sheffield’s high schools.
Sponsor logos appear on the advert only. Sponsorship does not imply endorsement by, or partnership with, Tramlines Festival. All artwork is subject to festival sign off.
Everything a Sheffield High School Will Receive.
Delivered free to the school by The Harvey Willgoose Hub, managed end to end with its delivery partner Knife Crime Matters, and funded entirely by the sponsors of the Tramlines advert.
The resources below are shown as illustrative examples only, currently branded for a previous partner. Every resource delivered under this campaign will carry The Harvey Willgoose Hub CIC branding and your company logo. Click any resource to view it in full.
The Education Series
A five-part workbook series for secondary schools. Each workbook is paired with a fully scripted teacher guidebook, no prior knowledge or specialist training required.
- Workbook 1, Understanding Knife Crime
- Workbook 2, Social Media, Influence and Knife Crime
- Workbook 3, Peer Pressure, Exploitation and County Lines
- Workbook 4, Communities, Consequences and Victims
- Workbook 5, Positive Choices, Resilience and Staying Safe
Branded Bleed Control Kit
A co-branded bleed control kit placed in the school, giving staff and young people access to potentially life-saving equipment while putting your name at the heart of community safety.
View Kit Contents →
Knife Detection Wand
A hand-held knife detection wand supplied to the school. A practical, immediate tool to help keep pupils safe, without the cost and complexity of fixed gate systems.
Click to Enlarge Image →
High Impact Awareness Video
A professionally produced awareness video built for secondary school assemblies and PSHE sessions. Honest, direct and impossible to ignore. The most requested resource in the programme.
Watch the Video →A Complete Five-Part Programme.
The five workbooks build on one another, taking pupils on a clear journey from understanding the problem to acting on it.
Understanding Knife Crime
The facts, the law, and what it means to make safe, informed choices.
Social Media, Influence and Knife Crime
How online life shapes real choices, and how to think critically about what pupils see and share.
Peer Pressure, Exploitation and County Lines
Recognising pressure, manipulation and exploitation early, and understanding how county lines works.
Communities, Consequences and Victims
The real, human cost of knife crime and the many people every incident affects, ending on a message of hope.
Positive Choices, Resilience and Staying Safe
Building the skills, confidence and support networks that help young people stay safe and look to their future.
- 1 x Foxseal Vented Chest SealFor treating penetrating chest wounds.
- 1 x Celox Haemostatic GauzeStops severe bleeding from deep wounds.
- 1 x Code Red Emergency Windlass TourniquetQuickly controls blood flow to limbs.
- 1 x Large Trauma DressingWraps and secures bleeding wounds.
- 1 x Emergency ShearsCuts away clothing to access wounds.
- 1 x Emergency Foil BlanketHelps keep the patient warm.
- 2 x Nitrile Disposable GlovesEnsures rescuer safety.
- 1 x CPR Face MaskProtection for performing CPR.
- 1 x Marker PenVital for noting tourniquet application time.
- 1 x Body Map / Contents CardA simple guide for effective use.
Do Not Take Our Word For It. Take Theirs.
“I was proud that Keepmoat could be one of the sponsors. If there are any businesses out there that want to join us in helping to get a bleed kit in every secondary school across the UK so that hopefully no other young person has to lose their life to knife crime, get involved.”
“I wanted to thank you for the Knife Crime booklet and resources. I find these materials to be of praiseworthy quality and relevance. Moving forward, I intend to incorporate these into our curriculum as they contribute meaningfully to our efforts in addressing knife crime.”
“It is amazing what you are achieving. Almost every day on the news we are hearing about knife crime incidents. Anything you and others can do to reduce this ridiculous waste of lives, the better the world will be.”
“…Throughout our partnership, we have witnessed first-hand the dedication, passion, and hard work that goes into every campaign they deliver. From providing emergency bleed kits and educational programmes to equipping communities with the knowledge and resources they need, their impact continues to be significant and far reaching…[cont]”
Artwork Locks on Friday 17th July.
The festival needs finished files for sign off. Once the artwork goes, the sponsor band cannot be reopened.
Confirm Your Position
Complete the form below or call us. We will hold one of the eight positions in your company name.
Send Your Logo
A vector file, or a transparent PNG at 2000px wide. We will send the full artwork specification the moment you confirm.
Artwork Goes for Sign Off
Both loop variations are submitted to the festival. Sponsor logos are final from this point.
Harvey Is on the Screens
Three days, shown throughout each day, in front of in excess of 40,000 people, at the festival he loved.
The Resources Reach the Schools
The Harvey Willgoose Hub places bleed kits, detection wands, the five-part education series and the awareness video into Sheffield’s high schools, in Harvey’s name.
Eight Logos. One Boy’s Name.
Put your company’s name beside Harvey’s, and fund the work that exists so that another family never has to do this. Complete the form and we will hold a position in your company name while the paperwork is completed.
Positions are limited to eight and allocated in the order they are confirmed. Because artwork locks on Friday 17th July, we respond to every enquiry on this page the same working day.
Prevention in Every Sheffield School.
Your sponsorship funds The Harvey Willgoose Hub to put a bleed kit, a detection wand, the five-part education series and the awareness video into Sheffield’s high schools. Formal evidence letters issued. Social value documented.
Reserve a Position