
Knife Crime Matters is Working With the Potteries Centre and Stoke City Football Club Community Trust To Eradicate Knife Crime
Our mission is to reach every child in Stoke-on-Trent and surrounding areas with our message before it’s too late, and more young lives are lost, or drawn into this deadly cycle of gang culture, violence and fear.
About the Potteries Centre

The Potteries Centre is at the heart of Stoke and has in excess of 6 million visitors every year.
The Centre has very kindly allowed Knife crime Matters to host a 10-foot by 20-foot mural in the centre on the main walkway. This prime location will see some of the highest footfall for the whole centre and be ideal to help raise awareness for the Knife Crime Awareness Campaign.
We are now looking for a limited number of companies who wish to support this campaign by displaying their logo on both the mural and within the educational material which will be sent to schools in Stoke and Staffordshire.
How Your Support Benefits Your Company
By supporting this essential campaign to reduce knife crime in Stoke and Staffordshire you can ensure that your company gets the publicity and recognition you deserve.
Every company supporting this campaign through the sponsorship of the mural will receive:
Your 1ft square logo on the 10ft by 20ft mural in The Potteries Centre
A half-page advert in the Knife Crime Matters Training Brochure which will be sent to schools in stoke and Staffordshire (see sample here)
Partners page on our website (see example here)
Social media mentions.
- Personalised plaque to display in your offices (see example here)
All of the above is just £995.00 Inclusive for 12 months.
Empowering Stoke-on-Trent's, Youth:
Combatting Knife Crime and Gang Culture with Your Support
All 11 to 18 year olds and young adults throughout Stoke-on-Trent and surrounding areas will benefit from “Warnings of the Dangers of Knife Crime & Gang Culture” through our freely available resources that are supported by your sponsorship.
With your support we can provide our approved and comprehensive Knife Crime Awareness Lessons, PowerPoints, Workbooks and much more to children in Stoke-on-Trent and Staffordshire.


Here's how you can help.
Show your support by advertising
Supporting the Knife Crime Matters campaign is crucial in addressing the issue of knife violence in the Stoke-on-Trent area. By advertising in our publication, you can help raise awareness and educate others about the dangers and impacts of knife crime. Your advertisement will not only promote your business but also show your commitment to a safer Stoke-on-Trent and help young people avoid the dangers of knife crime.
Contact Us TodayAll lesson plans have been adapted so they can be delivered both inside and outside of the current PSHE curriculum. This means that they can be delivered by coaches, leaders, and ambassadors at non-curricular venues such as Sports Clubs, Youth Football Teams, Youth Centres, Scout Groups and many more.
Advertising Costs
* Full specification, margin guides and bleeds will be emailed independently. Only a limited number of logos can be placed on the mural and these will be allocated on a first come, first served basis.
Mural
- Includes half page advert in brochure - (W)148mm x (H)105mm*
- 1ft square logo on the mural
- Includes Partner page on the KCM Website for 1 year
- Social Media mentions
- Personalised Plaque
How To Get Involved



Andy and his team were great in ensuring resources were tailored to the organisation and provided a clear narrative on the progress throughout the production process. I'm sure many other organisations will benefit from the team’s services.”
Andy Tye Senior Development Manager - Swindon Town FC Community Foundation
I wanted to thank you for the Knife Crime booklet and resources. Upon careful evaluation, I find these materials to be of praiseworthy quality and relevance. Moving forward, I intend to incorporate these resources into our curriculum, as they align well with our educational objectives and contribute meaningfully to our efforts in addressing and educating students about the issue of knife crime.
Alexandra Soares Silva Teacher & Thrive Licensed Practitioner - Churchward School, Swindon